If you think of the story of Forrest Gump, Forrest was always the outlier. Some things he just stumbled into. At the time, you never realize that what you are doing is indeed ground breaking. Instead, you are just flying by the seat of your pants. Doing with only the idea that what you are doing is correct.
Only later, once the path has been forged do you realize how far ahead of the game you were. By this time, everyone else has climbed aboard. The uniforms have been created and are distributed. What was done for the sake of creating is now being created to be sold.
The Buzzcocks – What Do I Get?
Doing it before it was the norm.